What you need to know when traveling with technology

Taking a business trip can be stressful at the best of times. Whether you’re off for an overnight conference, a week’s partnership, or a longer project, you essentially pick up your entire business and take it on the road. Besides showing up in the appropriate clothing (which you absolutely packed, right?), keeping your tech up and running becomes your number 1 priority. Take a look at our tech tips for business travelers:

Be careful with free WiFi

Most hotels have free WiFi, as do libraries, cafes, and bookstores. It’s now easy for any business to open their WiFi to the public with or without a catchy password. Unfortunately, that convenience can come at a huge cost. The wireless network you use to check your email while relaxing with a latte could be operated by a hacker. Most of the time, even the wait staff at the café wouldn’t be able to tell the difference either.

Even if you connect to a password secured network, someone could easily capture your information as it travels through the air. In short, If you don’t own the network, you can’t trust it! Using a VPN (like ProXPN or TunnelBear) can help tremendously, and once connected make sure the sites you visit have the little HTTPS lock icon in the browser window.

Connect via your cell phone

Hotel WiFi is notorious for being slow or insanely expensive. You may find that your mobile phone allows you to tether or hotspot a connection. That means you connect your laptop to your phone via WiFi or cable and piggyback on its mobile internet connection. Many carriers and phones allow this, but not all. Just be aware of how much data your plan allows as a computer can use a lot of data in one night of surfing! Also, if you’re in a foreign country it can also be worthwhile getting a local SIM card rather than pay expensive data roaming charges. It’s a good idea to check with your mobile provider before leaving to find out what charges and limits you will have when traveling.

Don’t forget power adapters

You’ve seen it before…people scrounging around for a charger or cable, huddling around in groups until their device has enough juice to get them through a few more hours. Of course, it’s only funny when it happens to other people. Be sure to pack your correct power adapters and cables, along with any plug/voltage converters required to match your destination. It’s worth carrying your USB charging cables on your person, as many planes and airport shops now offer a place for you to plug in for a quick boost. Personally, I would not plug directly into an unknown USB port, you never know what kind of data may be traveling through that cable!

Have plans for being offline

Sometimes you simply can’t get online, which will do you no good when you’re checking into a hotel and your booking details are tucked safely away in your cloud email. You can print out essential travel and business details on paper, but if you have a lot or don’t want to carry them, you can also save them to a document. Emails can be copied and pasted into a Word document, or you can print to PDF by pressing Print > Save to PDF (or similar). Many apps also have an offline mode that allows you to store the information on your computer, including Evernote and Netflix.

IT vs productivity

How much time and productivity did you lose on computer problems over the last year? It’s a safe bet that even routine maintenance had a bigger impact than you planned. Given it was one heck of a year for cyber-attacks, the emergency costs may have skyrocketed too. Without getting an analyst in to crunch every action and every number, you’ll never know how much money you could have earned in those lost hours. Right now, what you know for sure is that you didn’t go into business to be an IT expert, but suddenly there you are. Battling servers, workstations, software, protections and permissions, all on a daily basis…managing all those things you don’t particularly care about, or understand more than you need to. Somehow, you ended up running an IT company plus your regular business.

It didn’t start that way. You got into your business because you’re great at what you do. We can help you get back to doing what you’re really passionate about, and free up your time for revenue growth activities. All those nagging tasks sucking away your day can be offloaded to our Managed Service Provider (MSP) team.

Here are a few examples of what we can take care of for you:

Software and security updates: If it seems like an update for something is always popping up, sending your employees away for yet another coffee break while it runs, you’re not far off. While it’s great that software providers are continually improving their product, patching holes and reinforcing against threats, keeping up with them all can be incredibly time-consuming. Our MSP can handle all updates and patches out of business hours, keeping your employees focused on business tasks.

Help desk: While we can’t remotely unjam the copier (yet), we can take care of all those “I don’t know how to”, “I think it’s broken” or “I need another” tech problems that incrementally drive you crazy. You can simply circulate the new protocol – ask the MSP – and watch how fast these small problems are solved, and your employees are back to work, more productive than ever.

Network management and security: The last thing you want is extended downtime thanks to crashed servers or a cyber-attack. Our MSP works with you to balance security with your business’ necessary tasks and access, leaving you protected and operational. You’ll have staff set-up with the exact permissions they need, robust backup systems in place, and early warning when hardware/software is aging out.

Strategic IT planning: Why blow your IT budget putting out fires, buying incompatible systems or tech you simply don’t need? Our MSPs can conduct strategic planning in line with your goals so you’re able to scale what you already have and schedule new expenses in time to meet projections.

The time you spend battling IT problems could be time you spend earning money, growing your business and moving strategically forward. Moving to a Managed Service Provider is easier than you might think too. Simply let us know you’re ready to get back to the parts of your business you love, and we’ll take it from there.

5 top reasons the cloud is good for your small business

Cloud technology has created a revolution for small business, changing the way you store, share and backup files. While ‘the cloud’ is often hard to understand because it’s neither in the sky or in a single location, there’s no arguing that it’s driving growth across the board. Storage concerns are a thing of the past as small businesses like yours embrace the flexibility, cost savings and protections of cloud solutions. We’ve done the research for you and identified 5 ways small business in particular benefits from making the move.

It’s Cheaper

Budget is always a limiting factor for businesses, many of which are further constrained by pressure from higher up. Some regard investing in cloud solutions as a large expense that can be put off indefinitely. In most cases though, making the switch to cloud storage costs a fraction of the price. Compared to maintaining and powering servers, scaling to keep up, and repairing in emergencies, cloud storage offers extraordinary savings. With one decision, you get access to high-end infrastructure and dedicated support, plus a healthier bottom line. Cloud solutions were specifically created to meet your needs, which means you only pay for what you use. Costs remain capped while the benefits continue to rise, a clear advantage for the budget-conscious business.

It’s Secure

A lot of people like having their data where they can see it. But that’s not always the safest option. Natural disasters seem more frequent than ever, break-ins are a worry, and employees are always losing laptops and phones, or have them stolen. More often though, someone simply makes a mistake and deletes important files, or accidentally infects the system with malware. Cloud storage mitigates every single one of these risks, with storage in ultra-secure locations, protected against disasters, and committed to robust backup systems. In recent times particularly, we’ve seen many small businesses survive ransomware attacks purely because their critical data was secure in the cloud with clean backups available.

It’s Compliant

We know medical businesses and services need to follow certain regulations when it comes to patient data. This includes security as well as data integrity, plus backups and auditing. Many cloud providers acknowledged this need early on and made sure to offer compliance guarantees. They therefore keep abreast of changing regulations, often implementing new requirements before you’ve even heard about them. With cloud storage systems, you essentially slash your compliance workload and let your provider do the worrying.

It’s Portable

One of the key benefits of cloud storage is your ability to collaborate remotely. In the past, this would have involved multiple file copies that need to be merged back together, often confusing employees as to which is the ‘right’ file. With cloud storage, your staff can work on the same file, using the same interface and real-time updates. Even having different versions of software is no longer an issue. Employees can work on a file in the office and then securely access the same file from their smartphone, laptop or other location, without needing to buy additional software or worry about version corruption. Sharing and collaborating becomes easier, more desirable and more secure, which helps puts your business firmly on track to reach goals in record time.

It’s Easy to Migrate

One of the biggest concerns we hear is that it will be too disruptive to migrate to cloud solutions all at once. That’s okay. We don’t have to do it all in one day, we can migrate it in parts. For example, you can move your email to the cloud, or just remote file storage. As your various servers and systems age out or need repair, we can help you move each to the cloud, which means your downtime is minimal to non-existent. You can also actively choose a hybrid approach to keep your legacy applications, with no pressure to move them to the cloud. Our technicians can help ensure smooth integration across your entire business, making sure all your systems work seamlessly together, whether in-house or in the cloud.

Talk to us about your cloud options by calling us at 719-924-5227

Laptop or Desktop? Which is right for you?

Laptops have become the go-to choice for most people in the market for a new computer. They’re sleek, portable and heavily advertised. But are they the best choice for your needs? Before you buy your next computer, take a look at these considerations – you may discover you’ve been dreaming of a desktop all along!

How portable do you need it to be?

Hands down, laptops are easier to move around than a desktop. You can pick them up, pop them into a backpack and away you go. That doesn’t mean desktops are bolted to the floor, just that they’re not designed to take on holidays or go with you to the local cafe. With that portability though, comes a trade-off: thin and light means your computer performance takes a hit. The more powerful your laptop, the bigger and heavier it is, and you won’t enjoy lugging that weight around all day. If that’s got you leaning towards an ultra-portable, consider this: The smaller and lighter your laptop is, the weaker it is. In fact, some laptops struggle to run the most basic apps. Fortunately, when you do choose a desktop, cloud technology means your data is mobile, even if your main computer isn’t.

What balance of power and price do you need?

The bottom line here is that a desktop will always give you more power for less money. Their larger cases allow for bigger and better components, with more effective systems to avoid overheating. Even the most powerful laptop is going to be hotter than its desktop equivalent, and much noisier too. If you’re using power-hungry software like games or video editing, we recommend choosing a desktop. The heat control alone is worth it as frequently overheated laptops don’t survive long.

Desired screen size

As laptops are designed to be portable, screen sizes are usually small, around 11-15”. Larger, more powerful laptops often go up to 17”. Desktop monitors however, start at 17” and average at 22”. These larger sizes give you more space to work in, options to tile your applications and multi-task, and even sit back and watch an HD (or even 4K) movie. They also allow for nice big text and images, with a better ability to choose the visual experience that suits your needs. If you’re after a large screen size without the actual desktop computer, all-in-one PCs are a great option with many offering impressive screen quality.

Your working comfort

Many people buy a laptop only to get home and find it’s a pain in the neck – literally! The traditional laptop design means you’re always looking down at the screen which can put a strain on your neck. You can try to raise the screen by placing the laptop on a stand, but then the keyboard is out of easy reach. The smaller keyboards and touchpad designs may also leave you more prone to repetitive strain injuries. Many people end up connecting their laptops to external monitors, keyboards and mice, simply so they can work in comfort. Desktop computers on the other hand, allow you to create the perfect working environment for your needs and even cater for other family members. Monitors are usually height adjustable, keyboards and mice are wireless, and you’re able to place the desktop on the floor out of the way. If you’re on your computer for more than short bursts, your body will appreciate you choosing a desktop.

Are you looking for flexibility?

When you choose a laptop computer, it’s like ordering from a set menu. You get this brand, in this design, with these specifications. Changing out parts for repair or upgrade can be difficult and expensive as there’s not a spare inch of space. Some parts are extremely hard to get to, which can turn a simple swap into a dealbreaker. The extra space inside a desktop gives infinite flexibility for upgrades over time and fast repairs. This means you’re able to easily pop in more powerful components for a fraction of the price and extend the life of your computer by years.

Come talk to us about your next computer and we’ll find the right one for you. Call us now at 719-924-5227

How to Stay Safe from Scams and Malware on Facebook

At last count, Facebook has clocked up over 2.7 billion users, which makes the platform more attractive than ever for scammers and hackers. While you may be logging in to share your latest family photos or catch up with friends, the chances of accidentally triggering a scam or malware are increasing daily. Here’s how to stay safe on Facebook and stop the spread.

Look out for freebies and surveys

Everybody loves a freebie and for the most part the competition posts on Facebook are legitimate. On the flip side though, when you see a giveaway for vouchers from a mega-store, alarm bells should ring. ‘Do this quick survey and we’ll send you a $50 Amazon Voucher!’ – it’s too good to be true. Even one click can take you on a messy journey through the underbelly of the web, picking up trackers and malware at every stop and at the end, you’re asked to share the post so your friends can get a voucher too…except nobody ever gets the reward.

Check your permissions with games and quizzes

Whenever you access a new game or quiz, you’ll need to give permissions for it to access your Facebook profile. Most people click the okay button without any thought, but if you review the permissions you’re giving, you’ll often find they’re asking for a massive amount of personal data; public profile, friend list, email address, birthday and newsfeed. Do they really need ALL this information? Sometimes the shakedown is from necessity, but sometimes the apps are preparing to launch attacks against you both on and off Facebook. For example, when you call your bank they ask certain questions like your full name, birthday and maybe which high school you went to. All that information is in your Facebook profile and now shared with your permission.

Don’t friend people you don’t know

Having lots of friends is always nice, but that friend accept could end up costing you. It might be someone pretending to know you, or a picture of a pretty girl to entice men (and vice versa). Once you friend them, they get access to everything your friends can see. In this case, it’s more than the risk of someone knowing your personal data, you’ve just given them intimate access to your life. It’s exactly how romance scams start, and there are even cases where the victim finds photos of their children circulating the internet.

If it’s weird, forget it

It doesn’t happen very often, but hackers find ways to take advantage of flaws in Facebook. A common hack that keeps popping up in various forms is to embed malware in a link. The virus then infects your machine and contacts all your friends with an enticing message, like asking whether a picture is of them. When they click to view the picture, the virus catches them and their friend list, and so on. Facebook is pretty good at staying on top of these flaws, but they need time to fix it. Just like if you got a weird email with an attachment from a friend, use that same level of scrutiny in your Facebook and don’t open messages or links that seem out of place.

Need help securing your privacy? Talk to us. Call us at 719-924-5227

How to Maintain Your Computer (Without Lifting a Finger!)

For a device that’s supposed to make life easier, computers sure do involve a lot of work! There’s so much to keep track of that it’s no wonder most people push ahead and forget the routine maintenance until something breaks. Of course, the problem with being reactive is the damage is already done. Photos and files get lost forever in a crash, and information gets stolen in a hack…by then it’s far too late. It’s a bit like closing the gate after the horses have already fled. This is where proactive people come out on top. Thousands upon thousands of homes around the world are using managed services to put computer problems firmly behind them. It’s a done-for-you maintenance program we offer, and here’s why it’s the best choice.

You’re always up to date. It seems like every second day there’s some new and urgent update waiting to be installed. Whether they’re patching security flaws or adding new features, they seem endless. Sometimes, it goes beyond inconvenient, it gets overwhelming! Even if they do install automatically, they tend to do it at the worst possible moment, leaving you to wait up to 30 minutes when all you wanted to do was quickly check your email. Using our special managed services software, we can make sure your computer’s updates are all finished and done – before you sit down to use it. As part of our service, we also make sure all updates are compatible not just with your hardware, but also with your other software. After all, updates are supposed to make your experience more secure and more enjoyable!

You’ve got super anti-virus. The best anti-virus is the one that’s up-to-date and running, yet you’d be surprised how many people switch it off or never let it update. While you might be in the habit of scanning files and browsing safely, others in your home might not have the same priorities. Having managed services ensures your anti-virus is always running and dealing with any viruses it finds. As soon as a new virus becomes known, we make sure your system is actively protected against it. We also monitor for cyber-attacks and can alert you before they become a problem.

Your hardware stays healthy. While a reactive person is always suddenly stuck without a computer when hardware fails, proactive people with managed services have already had the problem fixed. Our special software monitors the health of your hardware, eg, your hard drive, looking for early warning signs of failure. If detected, we can let you know in advance. This means you’re able to get it repaired at your convenience, making sure no files are lost and no other hardware is damaged in a domino failure.

You never miss a backup. The worst part of a crash or hack isn’t the financial cost, it’s losing your files forever. Many people have their entire collection of photos stored on their computer, plus important family files, most of which can never be replaced or recreated. Whether it’s a report just created, a recipe handed down for generations or a novel you’ve been working on for longer than you’d care to admit, managed services ensures your backup is working correctly. Backed up files are ready to go when you are, and losing files to corruption, failure or theft is a thing of the past.

Support is a phone call away. Just got a new printer and it won’t play nice? Got a weird error popping up? Your laptop won’t talk to the wifi? Our remote support team can help with whatever technology issue has been bugging you and wasting your time. No nonsense advice is just a phone call away, and our team can remotely connect to diagnose and fix many problems. This means you can likely skip the cord shuffle and carting your computer into the shop, and still get your most pressing computer issues fixed.

You’re always optimized. Whether your computer is actively playing up or not, our monitoring service can keep in touch with your event logs, services and processes and look out for anything that needs correction. This means we’re effectively stopping problems before they get to you, making sure that when you sit down to use your computer, it’s doing exactly what you want.

Put computer problems behind you – get managed services today. Call or text us at 719-924-5227

Are You Backing Up the Right Way?

The 31st of March is World Backup day and it’s a great time to put a backup in place. Businesses are losing huge amounts of data every day, purely because ‘backing up’ is stuck at the bottom of their to-do list. So this is your reminder, that even if you only do this once a year when the calendar tells you to, it’s time to flip that to-do list and make it happen! But how? What’s the easiest, most effective way for your business to backup?

You’ve probably heard of file backup by a number of names: Cloud Sync, Cloud Backup or Cloud Storage. They’re all similar enough to be confusing and meaningless enough to be anything. Here’s what they mean and which one you need today.

Cloud Sync

Google Drive, Dropbox, iCloud, etc are services that sync up with a single folder on your computer. They mirror it. When a file changes in one, the sync service rushes to change it on your computer too, so they are always the same. Cloud Sync services are hugely flexible for remote employees, or even those squeezing in a few quick tasks while riding the train to work. They’re ridiculously easy to use, require no training, and the free tiers are enough for most individuals. This all sounds amazing, right? Except…when things go wrong, they go wrong big time. Accidentally deleting a file means it disappears from the Cloud Sync drive – almost immediately. Overwriting a file does the same thing, and if an employee makes edits to the wrong file, then those edits are there to stay. If disaster strikes and your local copy becomes corrupted (or ransomed), well you guessed it, the corruption is uploaded too. While some Cloud Sync services now offer a 30 day backup option, you may not notice the file was missing within this time.

Cloud Sync services are fantastic for productivity and accessing files on the go, but they simply can’t be relied on as your backup tech.

Cloud Storage

Amazon S3, Microsoft Azure, etc are massive buildings full of storage drives that work just like your local hard drive, except you access them securely via the internet. In fact, when you use a cloud sync app like Dropbox, they’re actually sending your data to one of these locations. While the sync services have a constant back and forth connection between the storage center and your folder, and as explained above aren’t good for backup, you have another option. You can access cloud storage on a per/GB basis yourself and upload your entire backup as desired. It won’t update with changes on your local network, but it will be safe from disaster. When you need to retrieve a file, you simply login and download it.

Your backed up data is secure, protected against disaster, and always available to you. However, because it relies on you/your employee to handle the backup plan and manually take care of the uploads, this is a high-risk solution. Unless your employee is scouring your network each day/week/month for changes to files and uploading them with fervent dedication, chances are this plan won’t work. We recommend an automated or outsourced solution so you can get on with business AND be protected.

Cloud Backup

Carbonite, Backblaze backup, Crashplan, etc might not be names you’ve heard before, but they work in the background to monitor changes to files on your computer or network and make sure you’re backed up. You can roll back individual files or whole drives, and even select from earlier backups, not just one. Like sync services, they use cloud storage centers with extra-high security and redundancy so that your data is always there when you need it. Even better, neither you nor your employees need to worry about when it was last done.

The One You Need

Let’s take a moment to talk planning. We recommend starting with the 3-2-1 strategy. This means having 3 copies in total, 2 of them locally such as on your computer and an external drive, and another offsite in the cloud. Using this strategy keeps your business operating when data disasters occur and is an investment in your uptime. We can help get you set up with the 3-2-1 method, including selecting the best cloud service for your needs. If you’re looking for a more scalable, cost-effective solution that gives the utmost peace of mind, ask about our managed backups service.

Need help with your backup? 3-2-1… Call us at 719-924-5227!

Computer acting up? We can fix it over the internet while you watch!

When your computer is acting up or driving you crazy, the absolute last thing you want to do is lug it down to the local repair shop. So many cables. So many connections. And why is it suddenly so heavy? It’s stressful just thinking about it! Fortunately, tech support has come a long way in recent years and you now have another option: remote access support.

Just like it sounds, one of our experts will connect to your computer through the internet and fix the problem. You can even watch the entire process on the screen or step away and we’ll call you when the problem is fixed. As long as the computer starts and has a working internet connection, you can simply put your feet up and watch the show! Remote support isn’t just a new technology that lets you stay in your PJs for longer, it’s a better way to approach a huge range of issues, with some pretty great benefits.

High fix rate: While it does sound impossibly futuristic, around 90% of problems can be solved this way, quickly and efficiently (as long as you have a stable internet connection!). We’re sure you’ve been on the frustrating end of a call-center style support session at least once and can guarantee – remote support is nothing like that. Our technicians don’t ask you to click a hundred buttons and read the screen back, they simply walk you through the initial connection process, then identify the issue and fix it for you there and then.

Location independent: For some people, the best part of remote support is that it doesn’t matter where YOU are either. You could be away on holiday with your laptop, at home with the kids, or under 6 foot of snow in a record-breaking blizzard, and our remote techs can still fix your computer. Fortunately, your computer loves staying where it is. They’re actually more likely to have issues when they’ve moved around a lot, so this is the perfect solution. There’s no need to pack anything up, drive across town to drop off and then back again for pickup a week later. Our technicians know you have better things to do, and will remote support you in any way they can.

Complete privacy: Remember how you can watch the technicians move things around the screen? There’s no better way to know your privacy is protected than to see exactly what’s happening. Unless they’ve identified them as the issue, our experts won’t go anywhere near your private files and photos. You don’t even need to move them to a folder marked ‘private’, our technicians are laser-focused on getting you going again and that’s all. At Little Dog Tech, we do not outsource our remote support to a 3rd party. All work done by a local technician in Pueblo, Colorado

You’re in control
: Our technicians can’t access your system unless you allow us to. In fact, we need you to download a special piece of software before our technicians can do anything. Then we call via phone to arrange a time for us to access the computer. If you don’t want to watch and just want it done, perhaps while you’re at work, we can do that too. We’re here to get your computer issues solved, on your terms.

Next time your computer is misbehaving, or you need help setting up a new device or program, let us know. We’ll be able to jump in and get your system moving again without you leaving the house. Our remote support technicians can save you a lot of time and money, not to mention frustration. It’s never been easier to get expert help for your computer issues, call KC Computer Services today! 719-924-5227

5 Signs Your Computer is Crying Out for Repair

It’s pretty obvious when your computer is already broken, but how do you know when it’s about to break? Even before it falls into a heap and refuses to turn on, or flashes big messages about how your files are now encrypted, you’ll be given multiple hints that something is wrong. Here are the common signs your computer needs repair, sooner rather than later.

  1. It’s running slow. Most people assume their computer is running slow because it’s getting older, but it could actually be a variety of reasons. A program behaving badly, a virus, overheating or even a failing hard drive can all cause a massive slow down. You might only notice it when booting up or starting a program, or the problem may have taken hold to the extent that even moving your mouse becomes torture. Sometimes the slow speed is simply due to some newer software that your hardware can’t keep up with.
  2. Your system is running hot. A very common sign with laptops, running hot can be both the sign and cause of damage. Computers have fans to blow out hot air so they can cool off their internal components. At the same time, fresh air is drawn in through vents to create an effective cooling system. Unfortunately, just about every vent in a computer can quickly become clogged with dust and pet fur, essentially choking off the circulation and leaving components to overheat. Desktop computers have more space inside to circulate air, but you’ll still need to keep their vents clear. You’ll know your computer running too hot if your system shuts down frequently (safety cutout), the fan is working serious overtime, or your laptop is too hot to use on your lap.
  3. Blue Screens of Death are everywhere. A classic Windows error, this is quite literally a blue screen that covers your view. The system will still be running, but something has gone wrong. You’ll be shown some text and an error code, often with Windows suggesting a restart. If a restart fixes your problem, perhaps something didn’t load properly at bootup and your computer had a whoopsie. It’s rare, but it happens. If you’re getting blue screens all the time though, that’s a sign a hardware or software problem needs to be resolved. Your computer will continue to give blue screen errors more and more frequently, so it’s best to take action as soon as you know something’s wrong.
  4. It’s making strange noises. Your computer has a number of moving parts. You’ll know by now which noises it normally makes, from the startup beep to the whirring fan. When your computer starts to make extra noises…that’s when things get interesting. Fans can wear down and screech or grind, hard drives can start clicking, and in emergency cases, you might even hear a zapping noise. None of those are good! Whenever you notice a strange noise, remember your computer parts are all designed to work together and one problem could quickly become many if left unchecked.
  5. It crashes and freezes. If your computer is crashing randomly, restarting without you, or freezing up completely, it’s a sure sign there’s a problem. As annoying as it might be, your computer isn’t doing this to drive you crazy – it just feels that way! You might notice it’s showing other signs from this list too because crashing and freezing are what happens when something isn’t just wrong, it’s terribly wrong. The problem could be almost anything, hardware and software both, but it’s always fixable. This is simply your computer’s final way of crying out for repair, desperately trying to get your attention and a little TLC.

Is your computer doing these things? Let us fix it for you. Call us at 719-924-5227 or visit mypueblopc.com.

Why Spam is a Small Business Nightmare

15 years after the world united to crack down on spam emails, we’re still struggling with overloaded inboxes. All that unwanted email continues to flood the internet, much of it targeted towards small businesses, and the impact goes wider than you might think. Here’s the full breakdown of how modern spam works and how it’s hurting your business.

What is spam? Generally speaking, spam is any unwanted message that lands in your email, comes via text, social media messaging, or other communication platform. It might be sent to your main business account, eg your ‘contact us’ email, or direct to your employees. Most of the time, spam is annoying but relatively innocent messages from another business inviting you to buy/do/see something. They’re newsletters, reminders, invitations, sales pitches, etc. You may know the sender and have a previous relationship with them, or they might be a complete stranger. Occasionally, spam may even be part of a cyber attack.

Why you’re getting spammed. Maybe you or your employee signed up for a newsletter or bought a $1 raffle ticket to win a car. Perhaps you got onto the mailing list accidentally after enquiring about a product, not knowing that simply getting a brochure sent through would trigger a spam-avalanche. Often there’s fine print that says they’ll not only use your details to send you their marketing, but they’ll share your details with 3rd parties so they can send you messages too. That single email address can be passed around the internet like wildfire, and before you know it, you’re buried under spam. Sometimes, and more than we’d like to think, your details are found illicitly, perhaps through a hacked website for example, like the recent LinkedIn leak. More often though, your email is simply collected by a computer ‘scraping’ the internet – scouring forums and websites for plain text or linked emails and selling them as prime spam targets. It’s easy to see how individual office employees receive an average of 120 emails daily, over half of which are spam!

More than annoying. We all know spam is annoying, but did you know it’s also resource hungry? Your employees are spending hours each week sorting their email, assessing each one for relevance and deleting the spam. Too often, legitimate emails from clients and customers get caught up and are accidentally deleted. Add in the temptation to read the more interesting spam emails and productivity drops to zero. On the other side of the business, your email server might be dedicating storage and processing power to spam emails, occasionally to the point where inboxes get full and real mail is bouncing out. While most spam is simply an unwanted newsletter or sale notice, there’s also the risk that any links may be a cyber-attack in disguise. After all, one click is all it takes to open the door to viruses, ransomware, phishing or other security emergencies.

How to stop the spam. The 2003 Can Spam Act (a global set of anti-spam laws) requires all marketers to follow certain rules, like not adding people to mailing lists without permission, and always including an ‘unsubscribe’ link. So firstly, make sure you’re not accidentally giving people permission to email you – check the fine print or privacy policy. Next, look for the unsubscribe link at the bottom of the email. Unfortunately, not all of them include the link, or they hide it somewhere impossible to see. The worst spammers take that ‘unsubscribe’ click to confirm that your email address is valid/active and then sell it on.

Talk to us about your anti-spam protections. Call or text us at 719-924-5227